Will Operation Choke Point Affect Your Business?

If you’re not doing anything illegal, you shouldn’t have anything to worry about from the government. Concerns are running high with the introduction of the Department of Justice’s new “Operation Choke Point” initiative, however, after reports that otherwise legally compliant individuals in “morally questionable” industries are having their bank accounts shut down. The genesis of…

Five Tips for Creating and Monetizing Your Own Web Applications

You could make the case that designing a web application is the easy part of the app creation process; the hard part is actually monetizing it, or earning an income from it. For example, the user interface, or UI, of your web application is one of the most important parts of the application itself. The…

7 Strategies for Gaining Loyal Customers for Your Online Business

Consider the Pareto principle, commonly known as the 80-20 rule:  80% of your business comes from 20% of your customers.  While these figures may differ somewhat from one company to another, experienced business owners can testify that repeat customers are responsible for the bulk of their success. So how can you acquire more of these…

Essential Conversion Tips

There are many ways to drive traffic towards your e-commerce website. Search engine optimization can move your site closer to the top of the search results, pulling in droves of interested visitors. Social media can generate buzz for your brand and a good email list can help keep prospects informed and interested. None of these…

Social Media Tone – Be Careful What You Say and How You Say It

In the world of social media, one of the biggest keys to success is effectively establishing a rapport with followers, friends, and, ultimately, customers. In many circumstances, one of the best ways to do this is to connect with these groups in a conversational, social tone that makes them feel more like they’re having a…

Why Online Marketing Is Like Serial Dating

You’ve heard of that poser who manages to get all the girls by lying, cheating, and hitting on everything with a skirt. You may even laugh at his antics, when you see them portrayed by the character named Barnie on “How I Met Your Mother.” Other times he makes you cringe at his calculating and…

Three Things to Know About Google’s Hummingbird Update

Google’s Hummingbird update has been described as the largest change to Google’s inner workings in years. Driven by the meteoric rise in smartphone use, Hummingbird is designed to better serve people using voice search, and to better understand complex queries. To do this, Hummingbird shifts the search engine’s focus from keywords and search strings to…

Why Has My Website Been Removed from Google?

It’s a website owner’s worst nightmare. Having a site removed from Google’s index means you no longer receive traffic from the search engine. With no search engine traffic, your sales plummet, and it can greatly affect your online business’ future. Being removed from Google’s index isn’t permanent as long as you fix the problem. The…

5 Social Media Tips to Help Promote Your New Business

As we blast into the age of digital marketing, new businesses have a lot to learn. While traditional marketing tactics still have their place, it’s not nearly enough to propel a new business into the limelight. There is much more that has to be done, and it starts with social media. Why Social Media? With…

Why Your Business Needs Online Reputation Management

There once was a time when online reputation management services were considered superfluous and unnecessary. Many businesses thought the need to manage their online reputation was a bad business decision and something not worth investing in. Many of these businesses went about their daily business completely unaware of the power that the Internet had given…

Six Effective Ways to Reduce Cart Abandonment in Your Online Store

In 2012, Comscore estimated that 67 percent of shopping carts are abandoned by customers upon checkout. In 2013, Listrak pegged shopping cart abandonment rate at 75 percent. It looks like this conversion-lowering woe of e-commerce site owners has not been properly addressed. Use your checkout page to drive conversion. Simple tweaks to your e-commerce site…