The Hashtag: Pervasive, Powerful and Indispensable

The “hashtag” is a powerful tool that originated on Twitter and has since spread to other social media sites. At its most basic, the hashtag is a word or group of words that follows the pound sign and is used to assign messages to a particular topic. Casual users utilize hashtags to organize their messages…

Psyche Up Your Customers to Buy

You may have the nicest layout and the cleverest images, but when it comes time to click “Buy now!” your customers are going to want to know why. Why are they buying? If you don’t understand what triggers your customer to buy, you can’t expect them to either. Content development is more than just prefect…

Information Marketing Secrets

Information marketing is simple and easy.  Even then, only a few people who set out to become an infopreneur end up being successful.  There are many reasons for this outcome.  Some of them are obvious.  They give up too early.  They are not willing to work hard.  They focus on shortcuts instead of learning the…

How To Be An Infopreneur – The Rare Art of Effective Online Marketing

Who is an infopreneur?  The new term evolved to describe a person who combines the role of an entrepreneur with that of an information creator.  An infopreneur creates (or commissions) valuable information that informs, educates or inspires its audience.  The infopreneur then turns these precious information assets into income streams in various ways. It’s easier…

Mobile SEO Now More Critical after Google Alters Algorithms

It is not often that an algorithm change from Google goes relatively unnoticed, but the latest move from Google has flown under the radar a bit despite the big impact it could have on many websites. In a recent post on the company’s webmaster blog, Google announced that algorithm changes were now in place that…

Five Common Social Media Mistakes

More and more small businesses are catching on to the fact that social media is more than the latest hype, and they are beginning to see its value for marketing purposes. Larger businesses have paved the way for these smaller businesses to follow. They have done this by making a lot of mistakes from which…

Better Business Blogging: The Seven Rules You Can’t Afford to Ignore

Maintaining a business blog is still an effective way of engaging with consumers, but with so much online competition from other businesses and the growth of social media, retaining customer attention is harder than ever before. To be truly effective, your business blog needs to be highly focused on delivering shareable content that is also…

How IT Consulting Can Help Leverage Your Social Media Presence

Social media promotion is fast becoming one of the most effective ways to improve sales and connect with customers.  Using online services such as Facebook, Twitter, and Digg, companies are able to create buzz, boost customer traffic to their main corporate websites, generate leads for new customers, and build brand awareness.  All of this increases…

Rakuten buys Buy.com – Can it compete with Amazon?

Why would an online shopping company trade a domain name as memorable as Buy.com for something as difficult to pronounce as Rakuten? In February American online shoppers will get the answer, as Japan’s largest online retailer completes its re-branding of the perennial e-commerce underachiever, which it purchased in 2010. Rakuten is often labelled an Amazon…

Cyber-Security against the vulnerabilities

In medium and large businesses across the country, CISOs (or chief information security officers) are under siege. The cyber-security landscape is more complex and threatening than it has ever been. They work on a tiny budget and are still expected to monitor, audit and provide for their company’s security needs. One slip-up and the company…

How to “Steal” Your Competitors’ Links Legally

Many SEO companies are nothing more than link building companies. While there’s nothing wrong with that, these link builders typically only have one way to build links: they buy them. Yes, you’re not supposed to do it, but many big names in the industry do it, and are getting pretty covert about it. Of course,…