Six Effective Ways to Reduce Cart Abandonment in Your Online Store

In 2012, Comscore estimated that 67 percent of shopping carts are abandoned by customers upon checkout. In 2013, Listrak pegged shopping cart abandonment rate at 75 percent. It looks like this conversion-lowering woe of e-commerce site owners has not been properly addressed. Use your checkout page to drive conversion. Simple tweaks to your e-commerce site…

Rakuten buys Buy.com – Can it compete with Amazon?

Why would an online shopping company trade a domain name as memorable as Buy.com for something as difficult to pronounce as Rakuten? In February American online shoppers will get the answer, as Japan’s largest online retailer completes its re-branding of the perennial e-commerce underachiever, which it purchased in 2010. Rakuten is often labelled an Amazon…