As we blast into the age of digital marketing, new businesses have a lot to learn. While traditional marketing tactics still have their place, it’s not nearly enough to propel a new business into the limelight. There is much more that has to be done, and it starts with social media.
Why Social Media?
With the growing popularity of social media platforms like LinkedIn, Facebook and Twitter, businesses have picked up on the trend. Creating a profile and actively engaging in these sites provide a great way for new businesses to get in touch with their customers and build a digital following. It can also help build up your brand and establish instant feedback and a deeper customer connection, too.
You Have to Have a Plan
If you want to stand a chance in this world, you need to put together a solid digital marketing plan. What if you don’t have one? Don’t worry – it’s actually easy to get everything pieced together once you know how social media works.
To help you get started, take a look at the 5 social media tips below. Pay attention to each one, as they can make the difference between your business taking off or watching it fall flat on its face!
Tip #1 – Study Other Businesses and How They Use Social Media
Before you think about hopping on the social media train, it’s best to see how others are capitalizing on it. Take a look at any large, successful business and take notes. Make sure to look at things like:
- How they setup their profiles on each platform
- How they interact with their customers
- What type of marketing tactics they use (and what garners the most response)
By looking closely at businesses that are successfully using social media to enhance their image and increase their brand awareness, you will be able to use it to your advantage. It’s a necessary process and one that will help you formulate your own plan for success!
Tip #2 – Only Use the Platforms You Plan to Update Frequently
One of the biggest mistakes a new business can make with social media is to spread themselves too thin. They often do this by creating profiles on a variety of platforms without capitalizing on each one (or understanding how they work). Eventually, they forget about certain profiles, which can lead to dormancy (i.e. accounts that are unused or have low-activity). When this happens, it can put a stain on your efforts.
How can you cure this problem? The solution is simple. Only stay active on the sites that you plan to use and keep updated on a regular basis. Anything less will make your brand appear less established and can give off bad vibes, which may send potential customers running for the hills.
The fastest way to success with social media is to interact with your audience. The more you can make a prospect feel closer to your business, the better your chances are of turning them into a long-term customer.
Connect with your audience and talk to them. Ask them plenty of questions that will make them respond. Make it about them, not you. The more interaction and influence you have, the easier it will be for you to get results and build a large following!
Tip #4 – Don’t Make it All About You
No one likes a business that stays in promotion mode 100% of the time. While you should always aim to keep it professional, don’t be afraid to have a little fun with it! Post content that your target market can relate to. Get creative and find ways to incorporate your business into it in some way. As long as you don’t come off as overly promotional, people will appreciate you more for it.
Tip #5 – Let Your Followers Get Involved
People participate in social media because of the interaction. To increase your customer interaction and gain more followers, you need to find ways for your target market to get involved.
How can you do it? Here are a few quick and easy options:
- Hold unique contests that both promote your business and encourage people to get involved.
- Don’t hold back when asking customers to share your content. Create the kind of stuff that make people want to share it. It’s the best way to make something go viral, which can explode your following.
- Tell your customers you want to hear from them, and make it easy for them to access you. People are much more likely to get involved when they know their efforts will be reciprocated.
These marketing tactics are easy to implement, yet they will go far in helping you build your business through social media. Give them a shot and see what they can do for you!
Become a Social Media Maestro Today
Depending on what type of business you operate, choosing to skip out on social media may not hurt it, but it definitely won’t help anything. As long as you start small and slowly get the hang of it, you will quickly see how much of an impact it can have when everything comes together. The opportunity to reach more customers is there. All you have to do is capitalize on it. The rest, as they say, is history!