You could make the case that designing a web application is the easy part of the app creation process; the hard part is actually monetizing it, or earning an income from it. For example, the user interface, or UI, of your web application is one of the most important parts of the application itself. The user interface will be the main area of the application that your users will actively use, so it is important that you ensure it is easily understandable and helps promote other parts of the application that could earn you extra income. Strategies like these can you improve your application and its monetization potential.
# 1: Highlighted Changes
To help ensure that your customers notice when there has been a change since the last time they used or updated the application, it often helps to highlight these differences for them. These changes do not have to be only to the application itself, but simply in its function or purpose; they can even be something as simple as the customer receiving a new message.
# 2: Keyboard Shortcuts
Keyboard shortcuts are a great way to make it easier for your customers to navigate through different parts of the application without having to open a dozen different menus to get what they want. If you decide to incorporate keyboard shortcuts into your user interface, you need to make sure that you either have a shortcut guide or have the keyboard shortcuts written next to the option in the menu.
# 3: Upgrade Options
This aspect of your UI will be used to remind customers that they can get more features by upgrading their accounts on the web application. Including a simple upgrade button in the interface itself that users will see each time they open the application will encourage quite a few free users to upgrade their accounts, simply due to the added convenience factor. Make your upgrade button stand out from the other buttons on the page. Many web application designers will do this by making the button either a yellow or golden color, but the final choice, of course, is entirely up to you.
# 4: Feature Promotion
This point ties in closely with point three. While the free version of your application may be high quality and very useful, it still needs to show the customer all of the other features to which they would have access if they were to upgrade their account. It is best to list the most relevant and appealing features near the upgrade button without taking up a significant amount of room. However, the feature list itself does not really need to stick out, as the upgrade button will attract users’ eyes.
# 5: Color Coding
To make it easier to spot different tools on the user interface, it can often be helpful to color-code the most important features. This will allow users to instantly find what they want after they have used that feature a few times, and it will help them differentiate between all of the different available options when they are a new user. The last thing you want is for a new customer to become overwhelmed by all the different options and just quit using the application you have worked so hard to build.